A Guide to Camera-Ready Makeup

by - 10:24 AM

I know, I know, it's been ages since my last entry. Between submitting weekly articles to Zalora and my day job, I haven't been able to post proper entries here. Let me make it up to you! In the meantime, while I'm still adjusting to the swing of things, I'll be reposting some of my Zalora articles on here, just so you have some form of entertainment. Bear with me? :)

Original content was published on Zalora Community PH a month ago (link to original post is here). Only minor edits were done to make the entry more timely. :) 

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The holidays are officially in full-swing! Whether it's a gathering with friends or family, one thing’s for sure: photos will be taken – and lots of it.

Getting your makeup to look good in person is easy. Getting it to look good in photos is a whole different story. The harsh flash from cameras can flatten out your features and make you look dull. Terrible indoor lighting doesn’t help either!

… But worry not! I’ve put together a guide to make sure you’re photo-ready from here on out. :)

Avoid products with SPF content
Stay away from products which contain sunscreen. Since they’re made to shield your skin from the harsh rays of the sun, these types of products will typically give you a white cast in flash photography, making you appear ghostly. Some foundations do contain sunscreen in them. I’d say an SPF of lower than 15 is generally okay to use, but I’d steer clear just to be safe. Opt for foundations especially formulated for flash photography! (Tip: They’ll usually have the words HD, or photo finish affixed somewhere in their name.)  

Keep it matte
Products which contain high levels of shimmer bounce off the light that comes from the flash of the camera. When this happens, the color is lost, and your features are flattened, defeating the purpose of putting makeup on in the first place. Matte shades are your best bet for flash photography – be it your eyeshadow, blush, or lipstick.


Contour
So, we’ve established that flash photography can make your features look a lot less defined than in real life. Aside from opting for matte products, contouring is key in bringing out your features a little bit more. Contouring is basically emphasizing the natural hollows of your face – in short, shading in where your face naturally sinks in i.e., under your cheekbones, around your temples and jawline, and down the sides of your nose. I promise you, it makes a world of a difference. This makes you look up to five pounds slimmer, too!


Brow up!
Filled-in brows provide a nice frame for your entire face. Because you’re going to be dealing with flash photography, kick it up a notch and go a bit bolder than you normally would! This keeps the focus on your face. 


Go a bit bolder on everything
Where makeup and flash photography is concerned, the general rule of thumb is to add a little more than you normally would. Flash photography can take away a good amount of color – so go a bit heavier on…  well, everything. Make sure not to go overboard, and…
Take a test shot
Before heading out, take a test selfie! Make sure to take one with the flash on. This way, you can check and still make some last minute adjustments to get your makeup looking exactly how you want it to.

Above all, smile!
Makeup is great, but there’s nothing quite like a smile to ensure you nail that shot every single time!

Lily Collins is one celebrity whose makeup is always on-point.
Where’s your first party this season? Let me know in the comments down below!

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